Los Angeles-based creative agency yU+co evoked the spirit of the 1970s in these main titles for FX on Hulu’s Mrs. America, starring Cate Blanchett as conservative icon Phyllis Schlafly.

The titles are illustrated and animated as if they are pencil sketches painted with watercolors in a warm palette drawn straight from the decade.

Said yU+co in an email: “We wanted to create a piece that is like the show itself: it feels faithful to the time period but is fresh and relevant today.

Mrs. America premiered Wednesday, April 15 on FX on Hulu.


Client: FX Networks

Creator/Executive Producer: Dahvi Waller

Executive Producers: Stacey Sher, Cate Blanchett, Coco Francini, Ryan Fleck, Anna Boden

Design and Production: yU+co

Creative Director: Garson Yu

SVP/Executive Producer: Carol Wong

Executive Producer: Ryan “Reno” Robertson

Sr. Art Director/Designer: Edwin Baker

Art Director/Designer: Grace Kang

Designer/Illustrator: Lydia Kim

Lead Illustrator: Aura Lewis

Storyboard Artist/Illustrator: Dasha Bough

Technical Director/Lead Compositor: Gregory Jones

Lead Animator: Yuee Seo

Editor: Sam Schlenker

Graphic Designer: Mulan Leong-Suzuki

Animators: Axel Alvarez, Brown Yoon, Martin Von Will

Writer/Researcher: Rick Spitznass

I/O Manager: Latoria Ortiz

Music: “A Fifth of Beethoven,” Walter Murphy

Tags: fx fx on hulu hot spots hulu main titles mrs. america yu+co

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