A zombie couple settles down for movie night in this month-long Halloween movie campaign for Univision’s younger-skewing Spanish-language network UniMás.

Turns out, they freak out while watching scary movies just like anybody else:

Besides the above spots, the in-house campaign by The Univision Agency also included topicals for each week’s movie, such as the below for Poltergeist, and social assets, with zombies emerging to like their own posts and others just there for the scares.


Male Zombie Post


UniMás also created these fun snipes for the event:

Noches de Ultratumba (Nights from the Beyond) ran all month on UniMás, with movies such as Poltergeist, Hellboy II: The Golden Army, The Mummy II: Tomb of the Dragon Empire and Dawn of the Dead.

Find out who wins at the upcoming Promax US Hispanic Online Awards Show on Nov. 14!


Production: The Univision Agency

SVP, Consumer and Corporate Marketing: Jennifer Rogers

Senior Director, Promotions Strategy: Maria Claro

Senior Manager: Andrés Baez

Producers: Carlos Cuevas/Paola Navia/Nayra Figueroa

Editors: Vladimir Sosnowski, Luis Felipe Arroyave

Art Director: Cesar Santalo

Assistant Art Director: Iraida Perez

Animator Designers: Reinier Cancio, Susan Guzman

Motion Designer: Michael Szabo

Sound Designer: Sergio David

Sr. Director, Production Services: Oscar Linares

Sr. Manager, Production Services: Janet Garcia

Director: John Alvarez

Director of Photography: Robert Rivera

Art Director: William Pedraza

Wardrobe: Blanca Martinez

Makeup: Miguel Angel Perez

Senior Production Coordinator: Ivette Vizcaya

Production Assistant: Leonard Perez

Tags: halloween hot spots the univision agency unimás univision

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