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Please email all questions to dailybrief@promax.org


editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

EDITORIAL STAFF

PAIGE ALBINIAK
Editorial Director
paige@promax.org

Cate Lecuyer Marian
Digital Content Producer
cate.lecuyer@promax.org

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contact us

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editorial director

PAIGE ALBINIAK :: paige@promax.org

Promax Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

Please email all questions to dailybrief@promax.org


the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of Promax, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.


Advertise with Brief

Please contact:

Stephen Earley
Vice President, Sponsorships
stephen.earley@promax.org
310-789-1551

David Tilove
Manager, Strategic Partnerships
david.tilove@promax.org
310-789-1504

Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promax.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all Promax members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promax.org.

WHO DO I CONTACT IF I HAVE QUESTIONS?

Please email all questions to dailybrief@promax.org.


Editorial Policy

The mission of Daily Brief is to serve the overall mission of Promax in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to Promax and its membership.

Daily Brief is a journalistic organization housed within Promax designed to serve both Promax members as well as the TV industry at large. While Daily Brief is part of Promax, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for Promax, Promax members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether Promax member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.


Entries tagged with: Abc

Top Stories Promo Mojo: It’s Christmas in July for Food, Hallmark

Food Network’s ‘Me or the Menu’ leads list for second straight week.

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Top Stories

HBO/HBO Max is most nominated service with 21.

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Partner Content A+E Studios’ Creative Has ‘Limitless’ Potential

Team touted its scripted originals with trade campaign.

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Top Stories Promo Mojo: ‘AGT’ Takes Top Spot in 17th Season Return

NBC snags fifth place as well for ‘Dancing With Myself.’

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Top Stories Former ABC Marketing VP Stu Brower Dies at 76

Brower oversaw series launches and campaigns at network for more than 40 years.

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Top Stories Hilary Swank, Niecy Nash Join ABC This Fall

Gina Rodriguez in ‘Not Dead Yet’ comes on board for midseason.

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Top Stories Networks Return to In-Person Upfronts

ABC, CBS, Fox, NBC and The CW to present their schedules.

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Top Stories Promo Mojo: ‘Naked and Afraid XL’ Leads as Survival Show…

Cable scores four out of five slots in week ended May 8.

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Top Stories Promo Mojo: Discovery’s ‘Naked and Afraid XL’ Draws Attention

ABC is only traditional broadcaster to make ranker with shows in second and third place.

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Top Stories

Agency’s modern design uses bright colors, strong lighting and strategic teases to connect with viewers.

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Hot Spots NFL Heads to Vegas for Live Draft

NFL Draft to be broadcast on NFL Network, ABC, ESPN, ESPN Deportes April 28-30.

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Top Stories Promo Mojo: Food Network’s ‘Worst Cooks’ Are Week’s Most…

HGTV dominates ranker with three out of five shows.

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Top Stories Universal Pictures Promotes New Movies in NBA Playoffs

Spotlights summer releases Jordan Peele’s ‘Nope,’ 'Jurassic Park: Dominion.'

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Top Stories ABC TV Stations, Nat Geo Branch Out for Earth Day

Three-episode docuseries follows ABC News meteorologist Ginger Zee and her family on an eco-adventure.

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Top Stories ‘Abbott Elementary,’ Feeding America Think Outside the Lunch…

Partners launch campaign to raise awareness about food insecurity.

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Top Stories Promo Mojo: Oscars Dominate Before, After Sunday’s Ceremony

Otherwise, food-themed shows take up three of ranker’s five spots.

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Top Stories Apple Claims First Streaming Best Picture Oscar for ‘CODA’

But night’s biggest moment comes when Will Smith slapped presenter Chris Rock onstage.

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Partner Content NuContext Grounds Work in Female-Led Energy

Los Angeles-based production company created ABC’s Oscar host campaign this year.

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Top Stories

NBC drops to fourth place with ‘The Endgame’ after leading list for several weeks.

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Top Stories Promo Mojo: NBCU’s Olympics Finally Steps Off the Podium

But NBC stays on top with new crime thriller ‘The Endgame.’

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Top Stories Promo Mojo: All Eyes on NBC Ahead of 2022 Winter Olympics

February is a huge month for NBC with both the Winter Olympics and Super Bowl on the schedule.

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Work ABC Sets Return of ‘Million Little Things,’ ‘Big Sky’

Series return after conclusion of Winter Olympics on NBC.

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Top Stories Promo Mojo: NBC Tops Podium Again With Winter Olympics

Broadcasters dominate weekly ranker, taking four out of five spots.

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Top Stories Promo Mojo: It’s Time for the Olympics on NBC Again

NBC tops podium with spots for 2022 Beijing Winter Olympics in week ended Jan. 16.

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Top Stories Promo Mojo: Magnolia Network Welcomes Home ‘Fixer Upper’

ABC, CBS, NBC take spots two, three and four on this week’s ranker.

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Work ABC Preps to Premiere ‘Promised Land’

Also renews 'Grey's Anatomy' for season 19 and 'Station 19' for season 6.

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Hot Spots ‘American Idol’ Judges Consider Alternative Realities

Black Label Content’s 90-second promo teases show’s 20th season premiere on ABC.

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Podcasts Trollbäck Sticks With What Works For ABC Rebrand

Trollbäck’s Elliott Chaffer, Bo Bishop discuss broad brand refresh in this episode of 'The Daily Brief Podcast.'

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Top Stories ABC Goes Retro to Promote Current Primetime Slate

'80s spots run in Tuesday night's 'Live in Front of a Studio Audience.'

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Top Stories Promo Mojo: Hallmark Channel Lays Early Claim to Christmas

Holiday-focused cable network grabs three out of five places.

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Top Stories Promo Mojo: Adele Lifts CBS to the Top

ABC's 2021 CMA Awards, holiday-themed programming occupy rest of ranker.

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Top Stories Promo Mojo: Paramount Network’s ‘Yellowstone’ Prevails

Christmas comes on strong on rest of ranker, taking three spots out of five.

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Top Stories Disney Fans Out Across Its Vast Empire for Disney Plus Day

New, returning subscribers can check out service for $1.99 for first month.

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Top Stories Promo Mojo: Fox Hits It Out of Park with World Series Spot

Fox dominates ranker in week ended Oct. 31 with spots in three of five slots.

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Top Stories Promo Mojo: ABC’s ‘Queens’ Rule for Third Straight…

List remains predominantly broadcasters with exception of HGTV.

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Top Stories Promo Mojo: ‘Queens’ Reign for Second Week

USA only cabler to make list with ‘America’s Big Deal.’

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Top Stories Promo Mojo: ABC’s ‘Queens’ Ascends to the Throne

Knocks NBC's 'La Brea' into second after two weeks at the top.

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Hot Spots NuContext Gives ‘Behind the Music’ Spin to ABC’s ‘Queens’

We Write Good pens copy for longform promo.

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Top Stories Promo Mojo: NBC’s ‘La Brea’ Leads for Second…

Broadcasters dominate ranker for three weeks in a row as Fall TV kicks off.

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Top Stories Promo Mojo: NBC’s ‘La Brea’ Sinks Competition

Broadcast continues to dominate as fall premieres roll on.

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Top Stories

Activation at Franklin and Highland in Hollywood offers guests gas and food at 1960s prices.

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Top Stories Promo Mojo: NBC’s ‘Ordinary Joe’ Stacks Up…

Week is dominated by broadcasters with Fox taking three of five slots.

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Top Stories Promo Mojo: 2021 MTV Video Music Awards Leads for Second Week

Rest of list split by broadcast, cable.

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Top Stories ABC to Promote ‘Wonder Years’ Reboot Across Its Comedies

New fare includes unscripted Steve Harvey court show, 'Wonder Years' reboot.

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Top Stories Promo Mojo: NBC Stays Competitive With ‘Family Game Fight’

Broadcasters stay in the mix with ABC's 'Bachelor in Paradise,' Fox's 'Fantasy Island.'

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Top Stories ABC Hits the Beach for ‘The Ultimate Surfer’

Reality series, starring 11-time world surfing champion Kelly Slater, premieres over two nights, Aug. 23 and 24.

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Top Stories Promo Mojo: NBC Lights Torch for Tokyo Olympics 2021

Hits almost a half-billion TV ad impressions across networks of NBC ahead of Tokyo Games.

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Top Stories Promo Mojo: Discovery’s Shark Week Swims to Top

Sports, reality competition dominate rest of ranker in week ended July 11.

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Top Stories Promo Mojo: Summer Competition Series Stay Strong

ABC's 'Celebrity Dating Game' topples NBC's 'America's Got Talent.'

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Top Stories Promo Mojo: Competition Shows Edge Out Competition

NBC's 'America's Got Talent' is most-promoted show for second straight week.

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Top Stories

Three broadcast nets make list: ABC, CBS and Univision.

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Hot Spots Iliza Shlesinger Stars in Dr. Pepper-Branded Spot for Oscars

Spot is produced and directed by NuContext's female-forward team.

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Partner Content Black Label Content’s A-List Access is No Accident

Relationships, preparation are keys to smooth shoots.

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Top Stories Promo Mojo: ABC’s ‘Oscars’ Leads in Promo if…

93rd annual Academy Awards sinks to record low in viewership.

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Top Stories ‘Nomadland’ Completes Awards-Season Circuit with…

Movie wins best picture, best director and best actress for Frances McDormand.

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Sports Disney Goes Multiplatform for NFL Draft

First-round starts Thursday, April 29 live from Cleveland.

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Work All the Spots ABC Aired in This Year’s Oscars

Disney-owned network promotes 'American Idol,' 'Big Sky,' 'The Bachelorette' and more.

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Top Stories Promo Mojo: CBS Gives ACM Awards TV’s Biggest Push

ABC’s ‘Rebel’ slips to second place in third week on chart.

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Top Stories Promo Mojo: ‘Rebel’ Returns to Top of Chart

ABC drama has nearly 400 million TV ad impressions in second week on list.

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Top Stories Promo Mojo: ABC’s ‘Rebel’ Storms Its Way to…

Broadcasters take three out of week's five spots in week ended April 4.

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Work ABC’s ‘Goldbergs’ Remembers George Segal

Segal passed away at 87 after suffering complications from triple-bypass surgery.

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Top Stories Motion Picture Academy Recruits Diverse Artists for Oscars Campaign

Colorful campaign's tagline is "Bring Your Movie Love."

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Hot Spots Katey Sagal is ‘Rebel’ for ABC

Mocean creates dramatic teaser trailer to introduce cast.

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Top Stories Promo Mojo: NBC Flies High With ‘Debris,’ ‘Golden…

MTV only cable network on list with return of 'Floribama Shores.'

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Top Stories Promo Mojo: ABC’s ‘American Idol’ Rules for…

CBS' 'Clarice' also holds in second for another week.

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Hot Spots Topher Grace Takes Spin as Bachelor in ‘Home Economics’…

Known's spot slyly spoofs other ABC series.

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Top Stories Promo Mojo: ABC Nabs More Than Half-Billion Impressions for ‘Idol’

All of the Big Four broadcasters, plus CNN, make up this week's list.

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Top Stories What Brief is Watching: February 2021

February starts with the Super Bowl and ends with the Golden Globes.

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Top Stories Promo Mojo: Ted Danson’s ‘Mr. Mayor’ Wins Ranker…

Broadcast nets dominate as they return with new series after holiday break.

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Top Stories Promo Mojo: ‘RuPaul’s Drag Race’ Slays Its…

Broadcast networks take next three slots with NBC's 'Mr. Mayor,' Fox's 'Call Me Kat,' ABC's 'The Bachelor.'

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Top Stories Promo Mojo: ‘Big Sky’ Stays on Top Over Thanksgiving

Brand spots, Christmas promos mostly dominate in week ended Nov. 29.

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Hot Spots Taraji P. Henson Wipes It Down for ABC’s ‘American…

ABC collaborates with Black Label Content on fun spot starring host.

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Top Stories Promo Mojo: ABC Clears Path for ‘Big Sky’

Broadcaster nabs almost half a billion TV ad impressions for new David E. Kelley drama.

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Hot Spots ABC Teams with IAmAVoter.com on Voting PSA Campaign

Hugo Creative designs graphics-focused campaign for on-air and online.

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Top Stories ABC Welcomes Guests to ‘Big Sky’ with Virtual Premiere

New David E. Kelly drama premieres Tuesday, Nov. 17.

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Top Stories Promo Mojo: CNN, Fox News Lead Poll in Election Week

ABC, Fox come in third and fourth with 'Big Sky,' 'Masked Singer,' respectively.

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Top Stories What Brief is Watching: November 2020

Delayed fall premieres arrive while prestige TV continues to flow.

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Top Stories Promo Mojo: Discovery’s ‘Street Outlaws’ Steals…

Competition series occupy first through fourth slots on this week's list.

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Top Stories Promo Mojo: ABC’s ‘Bachelorette’ Charms Her…

Fox is only other traditional network on this week's list.

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Hot Spots Northern Lights Syncs Sounds for ABC’s ‘Emergency…

'Take a deep breath' becomes a sort of mantra in spot for docuseries about first responders.

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Work ABC’s ‘Grey’s Anatomy,’ ‘Station…

'Wear a mask, save someone else's life,' says showrunner Krista Vernoff.

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Top Stories

ABC, NBC join Fox in rare week when three broadcast nets land on weekly ranker.

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Top Stories Bigstar Helps ABC Light Up ‘DWTS’ With New Host Tyra…

Black Label Content handles live action portion of shoot with Banks.

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Top Stories Black Label Content’s COVID Protocols Get Marketers Back in…

Agency's work with Disney, Fox has allowed execution of live-action marketing campaigns during COVID.

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Hot Spots 2C Whips MLB Fans Into a Frenzy for ESPN and ABC

Miami-based agency adds fun motion graphics to heighten affect of clip-based spot.

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Top Stories Promo Mojo: ABC Wins Trophy for 72nd Emmys

Sports, fall TV also make week's promotion ranker.

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Top Stories ABC Plots ‘Grey’s Anatomy,’ ‘Station…

Shondaland's two Seattle-based primetime soaps to return Nov. 12.

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Top Stories Promo Mojo: ABC Sashays to Top with ‘Dancing with the Stars’

Most of week's leading spots are for brands or events rather than series.

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Top Stories Promo Mojo: TNT’s ‘Alienist: Angel of Darkness’…

ABC is only broadcast network on list with new comedy 'United We Fall.'

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Top Stories Promo Mojo: OWN Leads List With ‘Where Do We Go From Here?’

Oprah Winfrey-led two-night special aired across all Discovery platforms.

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Hot Spots Draftees Pass the Hat in Virtual NFL Draft

NFL's spot celebrates the league's newest members.

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Top Stories ABC Orders Comedy, Drama Straight-to-Series for Fall

Renews 19 series as network shores up its lineup in face of pandemic-related production shut-down.

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Hot Spots It’s Queer Eye vs Queer Eye on ‘Celebrity Family…

Old school takes on new school in primetime game premiere on ABC May 31.

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Top Stories

Seattle-based agency uses analog textures, modern typography and a bold palette to brand sporting event.

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Hot Spots ‘American Idol’‘s Top 20 Perform PSA for Feeding…

Cast sings 'Lean on Me' together while each of them are remote.

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Work Adam Scott Has A Lot of ‘Don’t's in His New ABC Game…

Scott hosts while Reynolds executive produces and narrates.

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Hot Spots Like Marvel Superheroes, College Football Stars ‘Find Their…

Loyalkaspar links Marvel superheroes to NCAA football stars in branded spot for virtual NFL draft.

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Top Stories Promo Mojo: Global Concert, News Top Ranker as Pandemic Continues

'One World: Together at Home' featured stars hosting and performing from their homes.

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Top Stories Promo Mojo: ‘Property Bros.’ Spinoff Grabs Half-Billion…

Unscripted and news programming rules ranker in week ended April 12.

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Hot Spots ABC Teams With Toyota for Branded ‘Modern Family’…

Creative agency Elevation figured how to create farewell spot even though everyone involved was quarantined at home.

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