For the third year running, Miami-based 2C worked with NFL Network to promote the tenth annual NFL Honors, which will air the night before the Super Bowl on CBS.
This year’s show will be hosted by Steve Harvey and it will announce the NFL’s Most Valuable Player and Offensive Rookie of the Year, as well as the 2021 NFL Hall of Fame’s new class and the NFL’s Walter Payton Man of the Year award.
To create the spot, 2C had to capture the NFL’s visual excitement without a live crowd in the background. To accomplish that, the agency carefully selected game-play footage and clips. It then surrounded those with a custom graphics package using bold gold-leaf brush strokes and bright sparks to give it a premium feel.
The tenth annual NFL Honors airs Saturday, Feb. 6 at 9 pm ET on CBS.
Client: NFL Network
Director, Marketing & Creative: Anthony Isetta
Senior Producer, Marketing & Creative: Paul Andraos
Coordinator, Marketing & Creative: Careen Chapjian
Senior Producer: Joseph Lavallo
Project Manager, Marketing & Creative: Sarah Schmidt
Creative Director: Dave Mellott
Music Supervisor: Simone Benyacar
Chief Creative Officer: Chris Sloan
Executive Producer: Carla Kaufman-Sloan
GM, Senior Director of Operations: Bob Cobb
Chief Creative Director: Cheryl King
Producer-Writer: Victor Otero
Executive Producer, Graphics: Bob Cobb
Lead Editor: Jesus Martinez
Designer, Motion Graphic Artist: Adam Rush
Designer: Nick Ford
Designer: Troy Chrisman
Motion Designer: Jessica Musumeci
Audio Engineer: Cesar Haliwa