National Geographic used hyper-quick edits to get the message across that its new limited series, The Hot Zone, is action-packed.
The first few seconds of the spot, above, are very intentionally jammed with images in order to capture—and keep—viewers’ notoriously short attention spans. Moreover, it works equally well in a sound-on or sound-off environment so it fits right into social feeds.
The below spot contemplates how people’s behavior might change when confronted with a very communicable and horrific disease.
The Hot Zone, about the ebola crisis that shook the world, stars Julianna Margulies. The three-night limited series premieres on Memorial Day, Monday, May 27 at 9/8 c.
Client: National Geographic
EVP, Creative: Chris Spencer
VP Design: Brian Everett
Creative Director/Writer: Erin Newsome
Senior Writer/Producer: Chris Costa
Design Director: Carla Daeninckx
Title and Toolkit Design: Kill 2 Birds