YES Network celebrated the consummation of Yankee’s MVP right-fielder Aaron Judge’s relationship with the New York Yankees with the above spot appropriately set to Pachelbel’s Canon in D, which frequently accompanies brides walking down the aisle. YES, under the marketing leadership of former NBC Sports’ marketing SVP Bill Bergofin, worked closely with marketing agency Known to create the piece.

“As the home of the Yankees, the YES Network wanted to take ownership and share our excitement for this important moment for the ball club and the Big Apple,” said Bergofin in an email. “Working with creative agency Known, YES developed and quickly deployed a fun, lighthearted, tongue-in cheek campaign on-air and across all owned social and digital media channels that captured the sentiment of the city in a lighthearted and fun way.”

According to Bergofin, the campaign has racked up more than 1 million impressions on-air and online across the YES app,, Facebook, Instagram, YouTube, Twitter and TikTok.


Client: YES Network

In-house: The YES Agency

Head of Marketing and Creative: Bill Bergofin

Marketing Manager: Alex Torre

Senior Director, Promotions: Daniel Guernsey

Editor: Seth Weintraub

Agency: Known Studios

Partner/President: Brad Roth, Mark Feldstein

VP/Group Creative Director: Jason Mammen

VP/Head of Social: Jordan Schultz

Group Creative Director, Social: Heather Valle

Music: Pachelbel Canon in D

Tags: aaron judge hot spots known studios new york yankees yes network

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