YES Network celebrated the consummation of Yankee’s MVP right-fielder Aaron Judge’s relationship with the New York Yankees with the above spot appropriately set to Pachelbel’s Canon in D, which frequently accompanies brides walking down the aisle. YES, under the marketing leadership of former NBC Sports’ marketing SVP Bill Bergofin, worked closely with marketing agency Known to create the piece.
“As the home of the Yankees, the YES Network wanted to take ownership and share our excitement for this important moment for the ball club and the Big Apple,” said Bergofin in an email. “Working with creative agency Known, YES developed and quickly deployed a fun, lighthearted, tongue-in cheek campaign on-air and across all owned social and digital media channels that captured the sentiment of the city in a lighthearted and fun way.”
According to Bergofin, the campaign has racked up more than 1 million impressions on-air and online across the YES app, YESNetwork.com, Facebook, Instagram, YouTube, Twitter and TikTok.
Client: YES Network
In-house: The YES Agency
Head of Marketing and Creative: Bill Bergofin
Marketing Manager: Alex Torre
Senior Director, Promotions: Daniel Guernsey
Editor: Seth Weintraub
Agency: Known Studios
Partner/President: Brad Roth, Mark Feldstein
VP/Group Creative Director: Jason Mammen
VP/Head of Social: Jordan Schultz
Group Creative Director, Social: Heather Valle
Music: Pachelbel Canon in D