JoJo Fletcher and Jordan Rogers turn homes into short-term rentals in CNBC’s new series, Cash Pad.
In the house-flipping series, the former stars of The Bachelorette travel the country to meet homeowners and transform their spaces into unique, profitable opportunities.
During the campaign’s launch, CNBC focused on three primary audiences: CNBC audience, the Reno Show Lovers and the JoJo and Jordan Fans. The spot—developed by the award-winning boutique, Northern Lights—was designed to appeal to those who love real estate shows.
Cash Pad premieres Tuesday, July 23 at 10 p.m. ET on CNBC.
Agency: Northern Lights
Editor: Jessica Rosa
Producer: Terry-Anne Alexander
VP of Creative, CNBC: Victoria Todia
Director of Creative Services, CNBC: CJ Harris
Original Music: Eddie “F” Terence “Tramp” Abney for MVP/Untouchables Entertainment