Batman (Robert Pattinson) chases down the villain behind the “bing bong” in the above cross-promotional spot for Warner Bros.’ new film, The Batman, and ESPN’s SportsCenter, with a little social media trendsetting thrown in for fun.
Taking off of the #bingbong hashtag that’s all over TikTok and Instagram, ESPN worked with Los Angeles-based creative agency Compadre to incorporate several seemingly disparate stories – The Batman, SportsCenter, the New York Knicks (or in this case, the Gotham Knights), Knicks’ star player R.J. Barrett and finally, the mysterious Bing Bong.
Compadre could only use footage culled from The Batman’s official trailer to produce the mash-up, calling for some additional shooting with Barrett and SportsCenter talent Elle Duncan as well as some creative VFX in post.
Compadre worked remotely with SportsCenter to capture Duncan’s reporting on Barrett and later shot Barrett on site in New York, creating a neo-noir look to match the tone of the trailer.
Vice President, ESPN Creative Studio: Carrie Brzezinski-Hsu
Vice President, ESPN Production & Project Management: Anthony Nelson
Sr. Director Agency Production: Kyle Wright
Sr. Producer: Nick Aquilino
Creative Director: Paul Meehan, Genta Nakahara
Sr. Writer: Justin Swiderski
Disney Client Connect: Stefan Carter
Executive Producer/Partner: Robert Blatchford, Chuck Carey
Executive Creative Director: Curtis Doss
Head of Production: Jessica Garcia-Scharer
Senior Writer: Joey Livingston
Producer: Jon Kolnoski
VFX: Brent Stengel
Editor: Bryan William
Color: Myles Mantzaris
Mix: Gregory Smith
Director: Kyle Christy
Line Producer: Jon Messner
Production Manager: Sean Roberts