The BBC Proms — a festival with a mission to bring “the best classical music to the widest possible audience — is taking that goal to heart, working to appeal to a younger, more diverse audience.
The above spot is part of a larger campaign produced in partnership with Cavalier Communications intended to showcase “unmissable moments,” such as this impromptu concert and dance performance held street side in London’s Shoreditch neighborhood. The musicians are playing “Winter” from Vivaldi’s famous “The Four Seasons.” It’s produced by Josh Cawthorn and directed by Adam Townsend.
BBC Proms 2019 runs July 19 through September 14 in locations across London.
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