Last month, Hulu injected humor into its latest marketing campaign to showcase its endorsers and promote its live sports streaming. Meanwhile, the Oscars moved forward with clever marketing efforts despite being hostless for the first time since 1989.
Daily Brief also looked at Disney’s acquisition of Fox as FX CEO John Landgraf gave Winter TCA attendees insight on expectations as the deal comes to a close.
Here are five of February’s most popular stories.
TeenNick changed up its content, piggybacking off last year’s Nickelodeon rebrand, to better relate to its tween/teen audience and show the realistic imperfections they experience.
In its “Hulu Sellouts” campaign, the streamer used humor to show that its endorsers, who promoted Hulu’s live sports, are receiving a hefty sum for their efforts.
Ahead of this year’s hostless Oscars, ABC forewent its typical strategy of featuring hosts in its pre-Oscars spots—like Jimmy Kimmel’s session with his therapist and Ellen DeGeneres’ 300-participant dance break—and instead got viewers excited about the content they could expect to get.
Promax announced its rebrand and awareness campaign just before Valentine’s Day, introducing a new look, tagline and focus on being a fun, defined and community-focused entertainment marketing association.
In the wake of Disney’s upcoming Fox acquisition, FX Networks’ CEO John Landgraf told reporters at Winter TCA in Pasadena, Calif., to expect FX’s critically acclaimed, carefully curated raft of programming to remain essentially the same.
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