While many streaming services are looking toward paid subscription models, YouTube used its NewFront presentation to announce its free, ad-supported content strategy.

Daily Brief also looked at the finalists for Promax’s 2019 North America and Global Excellence Awards, PromoMii’s new artificial intelligence software, and Imaginary Forces’ recent rebrand for Epix—all of which comprised the top five articles from May.

Check them out below:

5. Imaginary Forces Takes Epix on Hero’s Journey for Rebrand

Ten years after its inception, premium cable and streaming network, Epix, turned to New York and Los Angeles-based Imaginary Forces to take its brand to the next level.

4. PromoMii Seeks to Help You Produce More Promos

London-based company PromoMii spoke with Daily Brief to discuss its new software—which is currently in beta—that uses artificial intelligence to create clips-based promos.

3. YouTube Shifts to Free, Ad-Supported Content

Early in the month, YouTube unveiled a revamped content strategy, removing its paid subscription model and redefining the genres of its original programming.

The video hub also announced that both seasons of Cobra Kai—its most popular original show—will be available to stream for free.

2. What Streaming TV Can Learn from the Lessons of Linear

Ahead of his 2019 Promax Conference session, Red Bee Creative’s Charlie Mawer sat down with Daily Brief to discuss the lessons that streaming can learn from linear TV (and vice versa).

1. Promax Unveils 2019 North America, Global Excellence Awards

Promax, the global entertainment marketing association, unveiled its highly anticipated finalists’ list for the 2019 North America and Global Excellence Awards. The leading nominees within both categories included Amazon Prime Video, HBO, CNN Worldwide and Comedy Central.

Check out the full list of winners, announced June 6 at the JW Marriott at LA Live in downtown Los Angeles.

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