In September, Daily Brief took an in-depth look at the marketing campaign behind FX’s American Horror Story: Apocalypse, which was one of last month’s most-read stories.

The strategy behind a number of rebrands also stood out, including BBC Two’s first redesign in nearly 20 years, Red Bee’s work to create more consistency for Telemundo and Superestudio’s live-action update to Nickelodeon’s overall look and feel.

Here are five of September’s most popular stories:

5. Superestudio Adds More Live Action to Nickelodeon’s Brand Refresh

The creative agency took its previous refresh for Nickelodeon to the next level, featuring real kids interacting with the network’s cartoon world.

4. Creative Review: Beeld Motion

This Río de Janeiro motion and music branding studio is known for its solid attitude when approaching projects, but is also not afraid to restrict itself to a local market, and reject requests and pitches.

3. Red Bee Creates Consistency Across Telemundo in Brand Refresh

The agency used a new logo, brand font, refined color palette and energetic idents visually to align the U.S. Spanish-language network’s touchpoints.

2. BBC Two Launches Colorful Design-Focused Rebrand

Swirling, vivid colors and animated patterns, all by different artists aim to convey a more “modern, contemporary and stimulating” vibe in BBC Two’s first rebrand in 20 years.

1. Inside ‘AHS: Apocalypse’’s Suspense-Building Campaign

Here’s how FX’s interactive paid media strategy built up suspense for the new season, dropping creative, interactive posts like breadcrumbs across social media platforms to drive awareness and engagement.

Tags: best of brief

  Save as PDF