In honor of Black History Month, ViacomCBS’ BET designed a campaign to celebrate Black impact in today’s world of politics, culture, sports, technology and more.

The network teamed with Los Angeles-based creative agency Imaginary Forces, best known for its many Emmy-nominated and -winning main-title sequences, to create a graphics-heavy campaign.

Each of the three 30-second spots remind and inform viewers about the impact Black history makers have had on American society today.

​Simple Things



SVP, Executive Creative Director, Brand Strategy, BETN: Kendrick Reid

VP, Creative Director: Adrian Hilton

VP, Creative Operations: Rebecca Heineman

Director of Production: Karen Goodwin

Creative Director: Roderick Beltran

Senior Writer/Producer: Jo-Well Paupaw

Senior Project Manager: Janeita Bellamy

Art Directors: Dana Kinlaw, Victor Newman

Senior Copywriter: Thembisa Mshaka

Producer/Editor: Burton Lewis

Production Associate: Damon Williams

Agency/Editorial/Design/Audio Mix: Imaginary Forces

VO Artists: Dreezy, Dulcé Sloan, Trae tha Truth

Tags: bet black history month hot spots imaginary forces viacomcbs

  Save as PDF