“You don’t need more stuff. You need only the good stuff,” says the voiceover in the above spot for new premium streaming bundle, AMC+, which includes current and library programming from such networks as AMC, BBC America, IFC Films, Shudder and Sundance Now. The campaign was created for AMC+ by London-based creative agency Bigsmall, and the spots are backed by Brenda Lee’s “Only You (and You Alone).
Below is a genre spot that focuses on AMC, IFC and Shudder’s horror offerings, just in time for Halloween. AMC also is programming Fear Fest across several of its networks all month long.
Only the Good Stuff: Horror
Client: AMC Networks/AMC+
SVP, Creative Marketing: Kevin Vitale
VP, Marketing: Denielle Webb
Creative Directors: Dan Akers, Fred Mullin
VP, Production: Jessica Gleason
Production Director: Bill Trojanowki
VP, Design: Ed Sherman
Design Director: Nancy Hennings