Content creation studio Bodega, with offices in New York, Los Angeles and San Francisco, continues to expand, most recently signing Baltimore-based director Matt Pittroff to its roster for exclusive U.S. representation.

“I have known Matt and his work for such a long time and he’s one of these directors who can do witty dry humor combined with smart, sharp art direction and cinematography,” said Bodega Executive Producer and Partner Clint Goldman in a statement. “Plus, he just always comes to set so beautifully prepared.”

As a spot for Firehouse Subs (above) demonstrates, Pittroff blends the real with the slightly absurd to create his own brand of relatable humor and then put that in service to brands.

“A new outlet for media pops up every day, and I say ‘hell yes!’ More places for us to showcase compelling content,” Pittroff said, also in a statement. “Storytelling will always be the constant, and should never be second to technology, turnaround, budget or aspect ratio. I’m excited to continue exploring this constant at Bodega.”

Pittroff is currently in production on Spectrum (Crow Creative, NY), Enterprise (Cannonball, St Louis) and Maryland Health (GMMB, Washington DC).

Prior to this, Pittroff created work for Hilton Honors, Bank Of America, Firehouse Subs, McDonald’s, National Car Rental, and Ameristar Casinos. Pittroff will continue collaborating with his long-time producing partner Steve Blair.

Bodega collaborates with in-house partners Northern Lights (editorial), SuperExploder (sound) and Mr Wonderful (design/branding). It’s also a member of Free the Bid, an organization that champions the perspective and inclusion of female directors, editors and DOPs.

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