When COVID-19 took over the globe in early 2020, the race to find a vaccine began immediately. CNN’s new film, Race for the Vaccine, narrated by CNN’s Dr. Sanjay Gupta, follows five teams of scientists on four different continents as they took their shots at saving the world.
The film follows each team from development to deployment while explaining the complex science behind the vaccines.
CNN Creative Marketing and Los Angeles-based creative agency, Trailer Park, teamed up on the campaign, which featured stock photography cut with live footage from the film all pulled together with nimble copy.
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Creative Director: Ned Reid
Marketing Director: Stephen Krill
Sr. Writer/Producer: Rebecca Shurts
Sr. Graphic Designer: Jobel Jose
Marketing Assistant: Melissa Simpson
Senior Director of Production: Matt Barnett
Senior Production Manager: Nichole Goralnik
Production Resource Manager: Denise Patierno
Post Production Manager: Greg Enfield
Agency: Trailer Park
EVP & Creative Director: Jennifer Kline
Editor: Patrick McIntyre
Project Coordinator: Kristen Klimek