CNN’s original natural history series Patagonia: Life on the Edge of the World takes viewers into one of the world’s last great frontiers. The series considers how the people and animals that live in the region face the challenge of surviving and thriving in such extreme and diverse environments—from the Pacific Ocean to some of the world’s highest mountain peaks and the desert in between.

Beautiful and dramatic cinematography drives the series as well as CNN’s campaign.

Senior Producer John Dance worked with creative agency Trailer Park to create dramatic spots that offer just a tease of the natural beauty that the series offers.


Patagonia: Life on the Edge of the World premieres Sunday, July 10 on CNN.


Client: CNN

Senior Vice President: Rick Lewchuk, CNN Creative Marketing

Vice President & Group Creative Director: Whit Friese, CNN Creative Marketing

Senior Creative Director: Sean Houston, CNN Creative Marketing

Senior Marketing Director: Lara Hurst, CNN Creative Marketing

Senior Writer Producer: John Dance, CNN Creative Marketing

Design Director: Jenny Specker, CNN Creative Marketing

Graphic Designer: Brandon Campbell, CNN Creative Marketing

Marketing Manager: Ashley Hunter, CNN Creative Marketing

Senior Director of Production: Matt Barnett, CNN Creative Marketing

Director of Production: Nichole Goralnik, CNN Creative Marketing

Senior Resource Manager: Denise Patierno, CNN Creative Marketing

Production Resource Manager: Jordan Boge, CNN Creative Marketing

Account Manager: Keiya Grady, CNN Creative Marketing

Editors: Brian Simmons, Chris Herod, CNN Image & Sound

Agency: Trailer Park (AV), Art Machine (Key Art)

Tags: cnn cnn creative marketing hot spots trailer park

  Save as PDF