CNN Worldwide has been named PromaxBDA’s 2018 Global Excellence Marketing Team of the Year, taking the prize for the fourth consecutive year.
The Global Excellence Awards honor the best work in all categories including on-air, online and on-the-go from across the globe. CNN also won gold for a wide range of strong creative spots.
Branded content for Anthony Bourdain’s Explore Parts Unknown was one of those award-winning campaigns, which comes as a bittersweet victory on the heels of the celebrity chef’s death.
CNN’s branded content also includes teaming up with Volvo for Racing the Sun. The two companies created virtual reality and 360-degree video around the 2017 solar eclipse.
The network also was recognized for its History of Comedy campaign ...
... and delved into the music that has shaped our past with its campaign for CNN Soundtracks: Songs That Defined History.
Finally, CNN was honored for its campaign that took a political stand by addressing “fake news” and the role of TV reporting with it’s Facts First campaign.
These spots, and others, contributed to the network’s winning streak as Global Excellence Marketing Team of the Year.