Dublin-based global video-game service provider Keywords Studios is acquiring Hollywood-based creative marketing agency gnet, the companies said Wednesday.

Keywords Studios is acquiring the studio to expand its global technical services platform to include marketing. Keywords also offers game development, game testing, art services, localization, player support and audio services.

“It’s a great pleasure to welcome the gnet team into the Keywords family. This represents a significant milestone as we continue to build our marketing service business to become the first, truly global, video-game specialised marketing services company,” said Andrew Day, CEO of Keywords Studios, in a statement, “With its well-established position as a valued partner to some of the biggest names in video games, and from its home in Hollywood, gnet brings the number of Keywords specialist marketing studios to seven. Combined, Keywords’ annual marketing services revenues are now over €35m with more than 180 people employed globally.”

Founded in 2001, gnet is led by John Rosenberg, David Getson and David Moodie. It provides creative and strategic marketing services to both video game companies such as Activision, Bethesda, Bungie and Microsoft and such entertainment companies as Amazon Prime Video, NBC Universal and Netflix. It’s worked on marketing campaigns for such video games as Call of Duty, Fallout, World of Warcraft, Gears of War and Cyberpunk 2077. Gnet was named Promax Games’ Agency of the Year in 2018 and 2019 and is a finalist again this year.

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“We strongly believe that this strategic union will combine the powerful momentum of gnet together with the vast reach and strength of Keywords existing operations,” said Getson, also in a statement. “This not only leads to an exciting future for all our employees as part of a rapidly growing and increasingly influential global company, but it also enables gnet to service our clients in a much more comprehensive way than ever before.”

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