Director Paul Trillo has joined bicoastal production company ArtClass for U.S. commercial and branded content representation, the company said Wednesday.
Trillo has directed commercials and branded content for an array of brands, including Adobe, eBay, Ford, Google, Nissan, Starbucks, Squarespace and Uber, to name a few. He’s also written and directed brand films for Microsoft, Samsung and Olympus. At ArtClass, Trillo already has projects for GoDaddy, ESPN, Hotels.com, Panda Express and Dell underway.
“It’s exciting to bring a director like Paul on board who creates with the spirit of a true artist,” said ArtClass Executive Producer Rebecca Niles in a statement. “With his multidisciplinary background and experimental approach to storytelling, he is the perfect fit for ArtClass and we’re thrilled to have him on our roster.”
“ArtClass is a creative playground that truly lives up to its namesake,” said Trillo, also in a statement. “It’s great to be at a place that recaptures the feeling of everything I loved about art school, being immersed in a supportive creative environment where you’re pushing each other to experiment and produce artistically-minded work with a strong point of view. This ethos is no more apparent than in [ArtClass Partners] Geno Imbriale and Vincent Peone’s willingness to fight for every job, big or small. They are clever at making things work and have the talent to back it up. Seeing how they’ve built their roster over last year only solidified my interest in joining the team.”
Bridging his experience directing both original and branded content, Trillo looks forward to taking on more projects that bring him into the ideation and scripting phase, while satisfying his urge to produce more narrative and character-driven films in the comedy and drama space.
“I tend to bring my best work when I have a larger stake in the creative vision, knowing that none of it is possible without a collaborative, like-minded team like ArtClass to pull it off,” said Trillo. “I know this from having worked on various projects with Geno and Vince over the years. We share a lot of sensibilities in our approach as storytellers, both technically and creatively, so I know great things lie ahead.”
“Paul’s mind is an infinite zoom of M.C. Escher paintings,” said Peone. “A master storyteller, virtuoso of camera technique, and first-rate dancer, Paul is everything ArtClass could ever hope for in a collaborator.”
Trillo was most recently represented in the U.S. by Big Block and is currently represented by IC Content in France.