Los Angeles-based AV Squad literally dug for gold to create this effects-laden spot for the ninth-season return of Discovery’s Gold Rush.

In the spot, gold is hidden everywhere—under the ground, under the skin and in plain sight—as the modern-day miners continue to dig for it. And this season, the crew split off to try their luck on their own and they’ve put everything on the line to support their individual dreams.

The spot blends practical and computer-generated effects, transitioning from scene to scene with rotating images. To create those transitions, AV Squad built a speciality camera rig that sat eight feet in the ground and spun full circle at ground level.

Gold Rush returns Friday, Oct. 12 at 9 p.m. on Discovery.


Client: Discovery

EVP, Marketing: Lara Richardson

Senior Creative Director: Jason Turner

Senior Director, Production: Daniel Oleksiuk

Senior Writer/Producer: Peter Lanier

Agency: AV Squad

Director/Creative Director: Peter McKeon

Executive Producer: Teresa Antista

Producer: James Heth

Post Producer: Mike Gut

Director of Photography: Kevin Sarnoff

Editor: Michael Johnson

Director of Animation & VFX: Quico Encinias

Animators: Ricardo Silva, Stanley Ng

Tags: av squad discovery gold rush hot spots

  Save as PDF