Discovery Channel was seeking an Americana vibe for the launch of its latest series, Street Outlaws: America’s List so it called in frequent partner Silver Spring, Md.-based Trick & Mortar.
The agency answered the call with a disruptive drive-by that was equal parts asphalt and attitude. Set to a Hendrix-esque guitar solo and featuring iconic stretches of road from coast to coast, the only thing left to do was hit the gas.
Street Outlaws: America’s List premieres Monday, April 12 at 8 p.m. ET/PT and streams on Discovery+.
Network: Discovery Channel
SVP: Josh Kovolenko
VP, Creative: Pablo Pulido
Supervising Producer: Peter Lanier
Associate Producer: Elizabeth Stickley
Senior Production Coordinator: Jacki O’Connor
Marketing Manager: Giuliana DeFiore
Agency: Trick & Mortar
Executive Producer: Jeffrey Foot
Creative Director: Jeff Strong
Art Director: Garth Superville
Director of Production: AnChi Laster
Production Coordinator: Maddie Ehrenreich
Senior Editors: Dave Gorrie, Ian Rummer
Sound Designer: Takoma Media - Richard Humphries, and Nicholas Karlin