For independent cable network EarthxTV, Earth Month is the Super Bowl of its year. To celebrate it and Earth Day on Saturday, April 22, EarthxTV teamed up with Washington, D.C.-based Trick & Mortar for a month-long brand campaign that reveals the network’s passion for its mission to promote sustainability and environmentalism.

The spots make the most of EarthxTV’s scenic footage, quick cutting it with character moments drawn straight from the network. Trick & Mortar delivered several deliverables for the campaign, including the above :30 teaser, shorter topicals and the below :60 sizzle that highlights EarthxTV’s brand message.

“We’ve worked with EarthxTV before, and it’s always inspiring to partner with a brand that has such a passion for their mission,” said Trick & Mortar Creative Director Jeff Strong in a statement. “Our spots were light-hearted and aspirational, focused and fun. Together, they made up an energized campaign geared towards driving tune-in, and ultimately making a difference.”

EarthxTV airs on such cable systems as Charter Spectrum and NCTC member pay-TV providers and just signed a carriage deal with Fubo. It also airs on systems and streaming services in Europe. EarthxTV runs such programs as Saved and Remade, Wild Wonders with Brooke, Eco-Heroines and House of What.

Trick & Mortar’s campaign for Earth Month debuted April 1 on EarthxTV.


Client: EarthxTV

Vice President, Creative Director: Matthew Kennedy

Producer: Lanie Najjab

President & CEO: Dan Russel

EVP, Global Distribution, Marketing & Communications: Rajan Singh

Agency: Trick & Mortar

Executive Producer: Jeffrey “Footy” Foot

Executive Producer: Dave Gorrie

Creative Director: Jeff Strong

Director of Production: AnChi Laster

Art Director: Garth Superville

Director of Editorial: Ian Rummer

Producer: Andy Scott

Production Manager: Maddie Nelson

Editors: Ian Rummer, Beth Pezzoni, Nathan Peoples

Sound Design: Takoma Media - Richard Humphries

Tags: earth day earth month earthxtv editorial partner content trick & mortar

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