First Look Media created the Press Freedom Defense Fund to provide vital legal and financial resources to reporters, news organizations and sources facing legal threats from governments or corporations seeking to intimidate, persecute and prosecute them, whether in the U.S. or abroad.
To illustrate that mission, First Look Media recruited Viewpoint Creative. The Boston-based agency combined evocative still imagery, animated illustration and narration to create a spot intended to inform and educate audiences.
Stories that the spot touches on include last summer’s Black Lives Matter protests, the home invasion of San Francisco freelance journalist Bryan Carmody by police who sought to discover the name of a confidential source, and the Philippine government’s ongoing battle to silence investigative journalist Maria Ressa.
Client: First Look Media
SVP, Marketing: Jen Robertson
Agency: Viewpoint Creative
Executive Creative Director/Writer: Mike Middeleer
Director of Creative Production/Editor: Dave DiNisco
Designer/Animator: Kriti Kaur
Animator: Jon Dupree
Producer: Penny Benatovich
Mix: Todd Hrinda
Executive Producer: David Shilale