Fans of Formula 1 know that the global sport begins an exciting new chapter in 2022 with new cars and new rules coming into play. Fans got a sneak peek of what some of that might look like at last weekend’s British Grand Prix at Silverstone when instead of attaining pole position through a series of qualifying laps, drivers actually had to win a mini-race to achieve that lofty goal.
Liberty Media-owned F1 teamed up with Wieden+Kennedy London and Paris-based design agency Golgotha for this flashy spot that takes viewers on a sensory journey that mimics the thrills of an F1 race.
Client: Formula 1
Agency: Wieden+Kennedy London
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