Fred & Farid Paris gives the French Open tennis tournament at Roland Garros new energy by setting this spot to dance-floor anthem “Rhythm of the Night” as fans get to watch their favorite sport on their own schedules.
The spot, directed by Dillinger’s Trevor Clarence, features French tennis champion Gaël Monfils. It starts airing in France on May 18 and will be accompanied by a radio campaign.
Agency: Fred & Farid Paris
Client: Prime Video
Chief Creative Officers: Fred & Farid
Executive Creative Director, Co-President, Partner: Olivier Lefebvre
Brand Supervisors: Helen Cowley, Jacky Meire, Phoebe Walker, Xuan Pham, Ben Walker
Agency Supervisors: Séverine Autret (co-president and partner), Dorothée Mianet
Copywriter: Gregory Tortes
Art Director: Thomas Martin-Lalande
Brand Strategist: Pierre Gris
Agency Producer: Maud Whittle
Production Company: Dillinger
Director: Trevor Clarence