Fuse Media has launched its Be Change campaign, a social responsibility initiative intended to educate, inform and empower its multicultural millennial and Gen Z audience.
The campaign kicked off with the above “Be Change: Be Home” spot, which is accompanied by interstitials, graphics and digital support and social media messaging.
“Be Change is specifically designed to encourage participation, giving our audience both the ‘why’ and the ‘where’ their involvement can make a real difference on the issues that matter most to them,” said Fuse Media Head of Marketing Mark McIntire in a statement. “Like the struggle-to-victory stories of artists and creators that we celebrate in our programming, Fuse is helping our audience to use their own voices and take action to drive positive change – even when the best action is to not be active, like our inaugural campaign to stay home, and be part of flattening the COVID-19 curve.”
Going forward, the Be Change campaign will take on other topics, such as social justice, mental health and environmental responsibility.
Fuse Media earlier this year launched another public-service campaign called Future History that it also intends to pursue throughout the year. Future History honors individuals who are currently working to drive positive change.
RELATED: Fuse Dreams of Future History Month
Client: Fuse Media
Agency: Fuse Brand Creative
Head of Marketing, Fuse Media: Mark McIntire
VP, Fuse Brand Creative: Jedd Scher
Creative Director, Fuse Motion Graphics: Mark Creel
Art Director, Fuse Motion Graphics: Cheri Leone
Project Manager, Fuse Motion Graphics: Nquavah James
Director, Fuse Brand Creative: Matt Simons
Creative Director, Fuse Graphic Design: David Salazar
Designer & Photographer, Fuse Graphic Design: Adrien Ordorica
Project Manager, Fuse Graphic Design: Abeni Phillips
Director, Fuse Brand Creative: Jackie Armstrong
Audio Mixer, Fuse Brand Creative: Jose Jurado