Hallmark Channel is amping up its already considerable commitment to Christmas with an 8,000 square foot “Museum of Christmas,” opening in New York City Nov. 15 - 19.

“While millions tune-in to Hallmark Channel every year for our signature ‘Countdown to Christmas’ programming, we are always exploring new ways to engage viewers around the holidays beyond the on-air experience,” said Susanne McAvoy, executive vice president of marketing, creative and communications for Crown Media Family Networks, in a statement. “From candy canes and ornaments to snowballs and stockings, the Museum of Christmas evokes the joy of the season and provides visitors with a unique, interactive experience.”

For the four-day event, the 8,413 square-foot installation will display “peppermint” tire swings, Santa’s sleigh in front of a wall of live evergreen branches, an “infinity” room of Christmas lights, a non-freezing snowball pit, giant ornaments, life-size Christmas stockings, a walk-in snow globe that attendees can hang out in and an enormous pile of gifts.

All of it is selfie-ready for attendees.

The Museum of Christmas will be located at 459 W. 14th Street in New York City.

Meanwhile, Hallmark launched its Countdown to Christmas on Friday, Oct. 27, with 21 original movies.These start with Marry Me at Christmas on Saturday, Oct. 28, and run through A Royal New Year’s Eve on Saturday, Dec. 30.


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