Hayes Tauber has been named executive vice president, marketing, at Western-themed network INSP, said Dale Ardizzone, the network’s chief operating officer to whom he will report.
In his new role, Tauber will oversee all of the channel’s marketing activities, including distribution and consumer marketing, creative production and promotion, and digital and social media marketing.
Hayes previously served as senior vice president, U.S. marketing for National Geographic Partners, overseeing marketing for National Geographic and Nat Geo Wild. Prior to that, he was vice president, brand strategy and multiplatform marketing for truTV, leading the rebrand of that network from Court TV.
From 2008-11, he was senior director, brand marketing and social media for ESPN, and from 2006-08, he was ESPN’s director of media networks.
For the past year, he has been vice president, executive talent group for RevelOne, and for the year before that, he was chief marketing officer for Foundermark.
Prior to entering the cable industry, Hayes worked with several firms in brand management.
INSP — which offers Western-themed and action-adventure series such as Gunsmoke and Walker, Texas Ranger, as well as movies — is available to more than 78 million networks via cable, satellite and fiber distribution.