HBO Max went live in the four Nordic countries—Denmark, Finland, Norway and Sweden—and Spain and Andorra on Tuesday, beginning its expansion into Europe. The service—which includes series and movies from Warner Bros., HBO, DC, Cartoon Network and Max Originals—plans to add 21 more European countries through the end of next year.
To entice European customers, HBO Max is offering them the service for 50% off the regular price through the lifetime of their subscription. In Finland, for example, this is 4.49 Euros (equivalent to $5.21 at current exchange rates). To get that deal, subscribers must sign up by the end of November at HBOMax.com, through the Google Play Store for Android devices, and via partners LG, Xbox and PlayStation. Subscribers also can opt for an annual subscription, which gives them one year of service for the price of eight months.
That pricing significantly undercuts HBO Max’s competitors in the regions—particularly Disney Plus and Netflix. HBO Max used the same pricing strategy when it launched in 39 Latin American and Caribbean territories last summer.
“As well as bringing together the very best entertainment, movies, kids programming and original series on one streaming platform available on every screen, we are offering customers outstanding value with a once in a lifetime promotion in addition to a new annual subscription, making it easy for customers to enjoy everything they love,” said Christina Sulebakk, general manager, HBO Max EMEA, in a statement.
Brand new Max Originals coming to HBO Max in Europe include the Gossip Girl reboot; the next chapter of Sex in the City: And Just Like That; and Mindy Kaling’s The Sex Lives of College Girls. New European productions include the award-winning Danish drama Kamikaze, season two of Norwegian hit Beforeigners, and the return of Juan Carrasco in Venga Juan and Dafne and the Rest.
Top movies coming to HBO Max in the Nordics on launch day include Reminiscence, The Conjuring: The Devil Made Me Do It, Godzilla vs. Kong and Mortal Kombat. Warner Bros. movies premiere on HBO Max just 45 days after their theatrical release starting this year in the Nordics and next year in Spain, Portugal, Netherlands, Greece, Iceland and Central and Eastern Europe, including the Baltic nations.
“With the launch in Europe today, HBO Max is now available in 46 territories globally. This is an important milestone as we continue to deliver on our ambition to roll out HBO Max around the world with more territories to come in Europe and Asia next year,” said Johannes Larcher, head of HBO Max International, also in a statement.
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