To promote the national launch of Hearst’s new Very Local streaming app, Culver City, Calif.-based Charlie Co produced the above spot incorporating the app’s new style-guide elements with footage from Hearst’s local TV stations.

Hearst asked Charlie Co to update their brand spot, including originating the spot’s concept and script. Charlie Co did that while staying within the style guidelines, which keeps all of the graphic elements in modern shades of blue and uses sans serif fonts with clean lines.

Besides the above national hero spot, Charlie Co also created a localized version for Hearst stations to customize for their markets across the country.

Streaming app Very Local includes content produced by Hearst-owned stations, as well as local news and weather, as well as original series produced especially for the service.


Client: Hearst Television

Senior Director, Marketing: Olivia Golia

Manager, Creative: Alex Jasiukowicz

Manager, Marketing: Kim Nieskens

Senior Coordinator, Marketing: Jaclyn Gentile

Coordinator, Marketing: Alejandra Batista

Coordinator, Production: Jeremy Fransman

Agency: Charlie Co

Partner/Executive, Creative Director: C. Ryan Riccio, Chris Pagani

Creative Directors: C. Ryan Riccio, Diana Lochridge

Senior Producer: Hillary Handy

Associate Producer: Kayla Manz

Copywriter: Linda Danner

Editor: Chris DeAngelis

Animators: Byron Segundo, C. Ryan Riccio

Stereo Mix: Brian Arbuckle

Tags: charlie co hearst television hot spots very local

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