BET superimposed colorful motion graphics on top of still photography and video from last summer’s Black Lives Matter protests to create this spot promoting Tuesday’s BET Hip Hop Awards.
The motion graphics are an intentional callback to graffiti, often used as the language of protest.
“Designed with bold neon, spray paint textures and the mixing of black & white and color treatments, the campaign is at once mixtape, love letter and statement of resistance,” BET said in an email describing the campaign.
The network also used some of its idents to showcase hip-hop luminaries from several generations, including fashion icon Dapper Dan and performer and nominee Tobe Nwigwe.
Dapper Dan Concept ID
Tobe Nwigwe Concept ID
The BET Hip Hop Awards air Tuesday, Oct. 27 at 9/8 c on BET.
SVP and Executive Creative Director, Brand Strategy, BETN: Kendrick Reid
VP Creative Director: Adrian Hilton
Director of Production: Karen Goodwin
Creative Director: Mike Williams
Art Director: Jonathan Fouabi
Senior Broadcast Designers: Jun Lee, Luis Moya
Print Designer: Jay Ross
Senior Project Manager: Hershelle Burton
Senior Copywriter: Thembisa Mshaka
Writer/Producer: Fabienne Roc
Co-Writer: Chelsea Alexander
Editors: Sam Padula, Burton Lewis, Lionel Djaowe
Audio Mix: Eric Pfeifer
Project Manager: Taryn Campbell
Associate Producer: Kevin Abreu
Associate Producer Editor: Kevin Saxon
Coordinator, Design Operations: Jessica Hernandez
Project Associate: Damon Williams
Music: “Dior” by Pop Smoke