To create this promo for DirecTV, Buenos Aires, Argentina-based Plenty literally recreated Rio de Janeiro in medium-density fiberboard (MDF), 3D-printing 10 statues representing different sports—including artistic gymnastics, boxing, tennis and swimming—and two of Rio’s most important Olympics stadiums.

Everything shot in the promo is real—no CGI here—with Plenty only color-correcting in post.

Below is a video on how Plenty did it. Hint: it helps to drink a little wine at the office while re-creating an entire city.


Directed by: Plenty

Creative Director: Mariano Farias

Live Action Director: Mariano Farias

Executive Producers:
 César Morán Mazo & Inés Palmas

Producer: Clara Etcheverry

Live Action Production House: Motion Group

Executive Producer: Guillermo Mutis

Production Manager: Maxi Yunes

Art Director:
 Macs Riedel

DP: Juan Maglione

Production Design: Leonor Garcia Vercillo

Set dresser & Construction: Jimena Sorenson, Elian Pittaro, Milena Sanchez, Maria Laura Estevez, Maria Eugenia Tomé, Clara Carranza, Mariangeles Gelosi, Carolina Stefanini, Diego Cinalli & Federico Valinoti

Art Department Assistant: Rosario Mercau

AD: Mechi López

Production Coordinator: Matias Bossie

 Hernan Estévez, Macs Riedel, Sergio “Fuego” Damonte, Lucia Izco & Valeria Moreiro

Sergio Slepczuk

Animation Director:
 Hernan Estévez

2D & 3D Animation:
 Hernan Estévez, Macs Riedel, Sergio “Fuego” Damonte & Luis Sencio

3D Character Modelling & Design:
 Franco Carlesimo

3D Arq. City Modelling & Design:
 Lucas Carracedo, Benjamín Jagusiecsko & Guido Claverie

3D Printing: Mariel Lluch

Lighting and rendering: 
Macs Riedel, Sergio “Fuego” Damonte

Color: Macs Riedel

VFX Supervisor: 
Fernando Morán

 Ancel Patterson, Benjamín Jagusieczko, Macs Riedel & Sergio “Fuego” Damonte

Making of: Daia Von Foerster & Nadia Benedicto


EP & Creative Director: Claus Cibils

Producers: Johann Gamez & Shirley Hernandez


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