Imaginary Forces brought several key characters – including Greta, Sweettooth Scourge; Kellan the Fae-Blooded and the Goose Mother; Ruby, Daring Tracker; and Syr Ginger, The Meal Ender (so named for obvious reasons) – to life for Wizards of the Coast’s latest expansion of card game Magic the Gathering—Wilds of Eldraine.

Greta, Sweettooth Scourge

Kellan the Fae-Blooded and The Goose Mother

Ruby, Daring Tracker

Syr Ginger, The Meal Ender

The game’s characters are all twists on classic fairy tale personas, such as Hansel and Gretel, Jack and the Beanstalk, Little Red Riding Hood and the Gingerbread Man.

Imaginary Forces illustrated each mini-story with 3D animations, like an elaborate children’s pop-up picture book.

Wilds of Eldraine gave us such a rich universe full of great characters and stories to play with,” said Imaginary Forces Creative Diretor Tosh Kodama. “You really have to immerse yourself into the world of the game. Understanding the nuances and tone, the baddass-ness of Greta or Syr Ginger, is something we really paid attention to. The right expression on their face or the swagger in their pose brings the characters to life in a believable way. Finding that moment or movement where they come to life is such a magical moment of discovery.”

Magic the Gathering: Wilds of Eldraine releases Friday, September 8.


Client: Wizards of the Coast

Agency: Imaginary Forces

Creative Director: Tosh Kodama

Art Director: Rob Slychuk

Illustrators/Designers: Rob Slychuk, Kim Dulaney, Sarah Orenstein, Bryan Louie, Tim Haldeen

Copywriter: Josh Chesler

Storyboard Artist: Gordan Kljucec

Modeler: Chin Lee, Justin Diamond, Merrill Hall, Ivan Joy

Cg Lead: Scott Bell

3D Generalist: Stacie Plassche, Shane Dioneda

Animation: Scott Bell, Merrill Hall, Blake Newton, Paolo Cogliati

Compositer/Color: Martin Karlsson

Design Intern: Jamie Kim, Jiani Hong, Michael Wang

Editor: Danielle White, Lexi Gunvaldson

Creative Producer: Renee Robson

Coordinator: Megan Catoe

Music: Antfood

Tags: 3d animation hot spots imaginary forces magic the gathering magic the gathering: wilds of eldraine wizards of the coast

  Save as PDF