George Jetson meets Willie Loman in Apple TV Plus’ new retro-future series Hello Tomorrow!, executive produced and starring The Morning Show’s Billy Crudup. In the series, Crudup plays Jack Billings, who is leading a team that’s selling timeshares on the moon.

To set the scene, Los Angeles-based creative studio Imaginary Forces designed a whimsical opening title sequence to set the tone.

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According to Imaginary Forces, “showcasing the illusions of the past, the title sequence is a timeline of invention. Starting with the simplest of modern conveniences, it takes the consumer on a hypnotic ride of apparatuses with an underlying eerie imbalance. Showcasing the ultimate American escape in what feels like a showroom of robots, gizmos, and doodads, the sequence teeters on the edge of a slightly different evolution in technology than our world today.”

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Hello Tomorrow! premiered on Apple TV Plus on February 17 with new episodes premiering every Friday.


Client: Apple TV Plus

Agency: Imaginary Forces

Creative Director: Ronnie Koff

Designer: Ronnie Koff

Editor: Lexi Gunvaldson

Animator: Christoph Gabathuler, Fernando Lazzari

Intern: Kaisey Mccallion

Compositor: Juan Monasterio

Producer: Steve Garfinkel

Coordinator: Spencer Ruehl, Nic Luong

Tags: apple tv plus hello tomorrow hot spots imaginary forces main titles

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