For its new network brand anthem, INSP took a quiet approach to grab viewers’ attention in a different way.
The above spot zeroes in on many of the famous faces that appear in INSP’s Western- and hero-themed movies and programs, and the piece is accompanied by music that slowly builds throughout the 60 seconds. It also features some of the West’s beautiful landscapes.
The accompanying motion graphics include a gold star – part of INSP’s brand identity – representing both the traditional sheriff’s badge seen in many Westerns as well as some of the big stars that appear in the network’s films, such as John Wayne, Jimmy Stewart, Robert Redford, Kevin Costner, Barbara Stanwick and Maureen O’Hara.
Client: INSP (in-house)
Producer/Editor: Jonathan Shuping
Co-Producer/Editor: Brittany Davis, Jack Hargrove
Motion Designer: Jared Hanline
Audio Mixer: Dan Luna
Finishing Editors: Bryce Hoover, Dave Wooten
Associate Producer: Lauren Great
Motion Design Manager: Demetre Gionis
Creative Director, Digital Content & Production: Bill Mazzola
Creative Director, Promotion & Advertising: Andrea White
Director, Creative Operations: Scott Craven
VP, Creative Design: Zach Chambers
VP, Digital Content and Social Media: Tina Lloyd
EVP, Marketing: Hayes Tauber