To get in on all the drama that surrounded NBA star Kevin Durant’s free agency, Bleacher Report commissioned creative agency Jvarta to create the above social-media activation.
In it, a computer-generated version of KD interacts with Bleacher Report’s Insta post, reaching down to like or delete comments as per his whim. The activation proved popular, with more than 10 million views across Instagram, Facebook and Twitter viewing it on the first day of Durant’s free agency alone.
As the world now knows, KD opted to leave the Golden State Warriors—who lost the NBA championship this year to the Toronto Raptors after Durant came back from injury only to rupture his Achilles tendon—to join his friend Kyrie Irving at the Brooklyn Nets. Durant won’t be back on the court until 2021 while he sits out this season to heal.
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