This is what hell sounds like.

Los Angeles-based Open Road mixed the common sounds of the kitchen—chopping, zesting, frying—to create this sizzling sneak peek at season 18 of Fox’s Hell’s Kitchen, starring Gordon Ramsay.

Hell’s Kitchen: Rookies vs. Veterans returns Friday, Sept. 28.


Agency: Open Road

Client: Fox Broadcasting Company

Chief Marketing Officer: Shannon Ryan

Chief Creative Officer: Tommy Gargotta

Senior Vice President, On-Air Promo: Scott Edwards

Vice President, On-Air Promo Alternative: Brandi Wismann

Vice President, On-Air Design: Ian MacRitchie

​[Images courtesy of Fox]

Tags: fox gordon ramsay hell's kitchen hot spots open road

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