This is what hell sounds like.
Los Angeles-based Open Road mixed the common sounds of the kitchen—chopping, zesting, frying—to create this sizzling sneak peek at season 18 of Fox’s Hell’s Kitchen, starring Gordon Ramsay.
Hell’s Kitchen: Rookies vs. Veterans returns Friday, Sept. 28.
Agency: Open Road
Client: Fox Broadcasting Company
Chief Marketing Officer: Shannon Ryan
Chief Creative Officer: Tommy Gargotta
Senior Vice President, On-Air Promo: Scott Edwards
Vice President, On-Air Promo Alternative: Brandi Wismann
Vice President, On-Air Design: Ian MacRitchie
[Images courtesy of Fox]