Kristin Cavallari, best known for starring on MTV’s The Hills, has started a new life with husband Jay Cutler of NFL fame in Nashville. There, the mother of three is launching her new lifestyle brand, Uncommon James, and she’s serious about it.

“This isn’t a sorority, this is a business,” she says in the spot. “I will fire you. That’s the bottom line.”

The spot features lots of the brand’s signature color—millennial pink—combined with crisp graphics as Cavallari and her staff go about their day, which includes photo shoots, fashion fittings and rosé.

Very Cavallari premieres Sunday, July 8 at 10 p.m. on E!


E! Creative Marketing​

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