Ludmilla Meltser has joined bicoastal entertainment marketing agency Northern Lights as creative director.
Meltser comes to the agency from NBCUniversal, where she led strategy and creative for co-branded campaigns via USA and Syfy’s in-house agency Brandworks. While there, she supervised on-air, social, experiential and digital content to connect such brands as Mercedes, M&Ms, Amazon and Lexus with such series and franchises as Mr. Robot, Modern Family and the Jurassic Park and Harry Potter film franchises.
“Ludmilla is an inspired storyteller and a fantastic writer with a passion for creative marketing that truly elevates every project she touches,” said Joe Nichols, executive creative director, Northern Lights, in a statement. “Her client-side experience helps us anticipate a project’s needs and deliver work that exceeds expectations.”
Prior to joining Brandworks, Meltser worked on USA’s on-air creative team, launching such series as Suits, White Collar, Royal Pains and Covert Affairs as well as producing content for USA’s acclaimed “Characters Approved” initiatives.
“I’m so pleased to join the Northern Lights family. It’s a talented team with deep resources to deliver multi-faceted standout work,” said Meltser, also in a statement. “We’re going to make some noise and break some branding molds as we produce outstanding results-driven creative together.”
Meltser is currently producing trailers and launch campaigns for HBO, Amazon and ABC as well as working on Fox’s upfront.