For the 2021 NTT IndyCar Series racing season on NBC Sports, the network brought in New York City-based creative agency Mr Wonderful to help concept and produce branded custom animations for online car dealership Carvana.

The spot opens with a Carvana token flipping into frame and activating the Carvana vending machine. The vending machine, located at a racetrack, comes to life. Through a series of robotics, the camera moves around the building interior as a vehicle is selected but rather than selecting a regular sedan, the machine selects Jim Johnson’s IndyCar number 48.

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“We worked closely with NBC Sports and Carvana to identify key visual brand aspects to leverage into the animation. Featuring the Carvana Car Vending Machine, the first fully-automated, coin-operated car vending machine in the U.S., seemed like a natural medium to introduce the Carvana-sponsored IndyCar,” said Mr Wonderful Creative Director Gary Keenan in a statement.

NBC and NBCSN are televising every Indycar race this season, including the Indy 500 live on Sunday on NBC, while Peacock is streaming all Indycar practice and qualifying sessions.


Client: Carvana

Network: NBC Sports

Agency: Mr Wonderful

Tags: carvana hot spots indy 500 mr wonderful nbc sports

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