MotorTrend’s docuseries, NASCAR 2020 Under Pressure, captures all the challenges of the season that just took place during this tumultuous year.
Discovery’s motor-focused streaming service partnered with Silver Spring, Md.-based creative agency AlterEgo to turn some of the series’ exclusive footage into a high-drama spot promoting the series, now streaming on MotorTrend.
“2020 was filled with its challenges for the world, and producing quality content was not immune to those challenges,” said Hunter LeMoine, MotorTrend producer, in a statement. “[AlterEgo] came with fresh eyes and an eagerness to tell the unbelievable story that the sport and its drivers had to offer.”
The creative intentionally maximized exclusive access to drivers and races, while keeping viewers on the edge of their seat. Montages backed by engaging sound design were paired with text cards to keep the momentum going throughout the spot. With desaturated textures and backgrounds that gradually bring color back into each frame, the slow, steady effort of NASCAR’s return comes to life while reinforcing the grit and determination of those committed to win.
“It’s a product I think we all can mark as a victory for 2020,” said LeMoine.
Head of Marketing: Kristene Turner
Director of Marketing Strategy: Nicole Canizales
Marketing Manager, Strategy: Jamie Kim
Creative Director: Tom von Heijne
Senior Writer/Producer: Hunter LeMoine
Associate Producer: Cole Kerrigan
Art Director: Nancy Bell
Art Director: Anand Gahlot
Motion Graphics Designer: Paul Walsleben
Production Manager: Camille Moore
Project Manager: Sheena Carter
Creative Agency: AlterEgo
VP/Head of Production: Monesha Lever
Creative Director: Heather Roymans
Writer/Producer: Megan Gygax
Senior Editor: Nate Hoeft
Senior Designer/Animator: Jason Leta
Sound Design/Mix: Tyler Proctor