The awkwardness of Nathan Fillion’s character as police officer John Nolan—a man who changes his entire life at the age of 40 to become an LAPD cop in ABC’s The Rookie—expertly shines through as he attempts to mingle with former NFL Rookies of the Year Marcus Allen and Eddie George at an office party.

The spots are designed to air during Monday Night Football on ESPN, and in high profile national college football games on ABC.


ABC Entertainment Marketing

EVP, Marketing - Becky Daugherty

SVP, Creative - Jill Gershman

VP, Creative - Melissa King

VP, Production - Bob Schefferine

Executive Creative Director - Keith Grant

Director of Production - Chris O’Hara

Director of Production - David Hartle

Writer/ Producer - Kent Rensing

Associate Director, Special Projects & Production - Sandy Christmas

Sr. Manager of Production - Meg Tyra

Sr. Manager of Post Production Finishing - Steve Burch

Manager of Production - Michelle Shapiro

Manager of Production - Christine Sparks

Executive Design Director - Lucas Aragon

Art Director - Christopher R. Abbey

Flame Artist - Tony Graf

Senior Designer – Emily Ashby

Graphics Producer - Karla Saenz

Production Company: Black Label Content

Executive Producer, Black Label Content - Joseph Uliano

Director, Shane Valdes

Producer, Black Label Content - Norm Reiss

Director of Photography - Stephen Sheridan

Production Designer - Marcelle Gravel

Tags: abc the rookie

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