CBS Sports Chairman Sean McManus is the opening keynoter at NATPE’s free three-hour virtual conference on Tuesday, March 23, that uniquely focuses on televised live sports. McManus, who has overseen such events as NCAA March Madness and the Super Bowl, will speak about the enormous opportunities for televised live sports all across the globe.

Following the opening keynote will be a series of brief, targeted conversations that focus on one or more of the five core elements of televised live sports in 2021. Those elements are: the viewers, the sponsors, the content, the talent and the passion of sports fans. Whether viewers watch on traditional linear TV or via a connected TV streaming device, live sports capture the attention and passion of fans—worldwide—like no other kind of programming.

No tickets? No fans in stands? No problem! In the current environment, everyone is watching televised live sports from anywhere except perhaps the venue. Televised live sports are even more attractive to fans at this time when in-venue attendance is limited—if allowed at all. One of the event’s conversations discusses unique ways of attracting TV viewers to live sports in 2021 and features Wyatt Hicks, managing director of digital media at NASCAR and Miheer Walavalkar, CEO of LiveLike.

Following a similar theme, NATPE’s live sports TV event will feature a case study on sports’ new TV formula presented by Variety senior media analyst Gavin Bridge.

Ray Warren, president, Telemundo Deportes will join a panel of other programmers and streaming service providers to discuss the benefits of distributing live sports to streaming fans everywhere.

“Show me the money” is more than a popular line from Jerry Maguire—it’s also the common theme to the success story of live sports. In one conversation about revenue, Dade Hayes, business editor at Deadline, chats with Julian Mintz, head of West & Central brand sales at Roku. In another conversation, John Stainer, managing director, North America, Nielsen Sports, will share some of the latest insights on how TV sports fans are driving revenues and profitability. There also will be a discussion on the direct correlation between live sports and sports betting, as well as a panel discussion on pay-per-view, which remains the legacy revenue stream for such sports as boxing, mixed martial arts, pro wrestling and more.

Attendees also will enjoy conversations focused on regional sports coverage of local teams, on network coverage of leagues and major events, and on global sporting events such as international soccer.

The event is attracting the following: sports properties and promoters, television networks, pay TV and connected (streaming) TV providers, sponsorship sales teams, brands and media buying agencies, university students and alumni graduates in sports marketing, as well as stakeholders in the sports business including sports-betting franchises, elected officials, financial investors, licensing agents and licensed merchandise retailers, among others.

Each virtual session is designed to be quick and engaging with sessions running 15, 20 or 30 minutes. NATPE Virtual: The Business of Live Sports TV will be presented on March 23 starting at 12 noon ET/ 9 am PT. It’s the latest in a series of NATPE Virtual events that are presented monthly. NATPE’s Live Sports TV is presented virtually and conveniently on your computer or other connected device and is free of charge. The program also will be available on demand to pre-registrants.

To register, go to

Tags: cbs sports live tv sports natpe natpe virtual partner content sean mcmanus

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