Los Angeles-based agency RM 15 Creative partnered with Debmar-Mercury to produce a series of launch spots to promote the syndicator’s new daytime talk show, Sherri, starring Sherri Shepherd.
“Sherri Shepherd is an accomplished stand-up comedian so we thought we’d play into that strength in her launch campaign,” said RM 15’s Garen van de Beek, who’s also a member of Promax’s board of directors.
“One of the things Sherri can do in a comedy club that she can’t do in daytime is swear, so we thought we’d have a little fun with that idea for a couple of spots,” said RM 15’s Lori Shefa, “And, of course, Sherri took that and bleeping ran with it!”
The featured spot shows Shepherd, who also been a co-host on ABC’s The View and a guest host of Debmar-Mercury’s The Wendy Williams Show, announcing that she’s getting her own daytime talk show but “there are a few words I cannot say.” In her excitement, she proceeds to rattle off a series of choice expletives, all bleeped for the daytime TV audience.
Sherri premieres Monday, September 12 on local TV stations in broadcast syndication.
Agency: RM 15 Creative
Creative Directors: Garen van de Beek, Lori Shefa
Director: Ric Serena
Producer: Rob Mackler
Editor: Andy Haskins
Graphics: Justin Owens