The 30-second spot shows hosts Kay Adams, Nate Burleson, Peter Schrager and Kyle Brandt walking against a golden-hour New York City backdrop. Interlaced are clips of the show’s playful banter, chemistry and signature approach to sharing NFL news, stats and commentary.
The project required a drone to capture many of the walking scenes and aerials. The team also used a jib to create fluid camera movements during a fast-moving, three-hour sunset shoot. Additional cutdowns were also developed for widespread broadcast and digital use.
Good Morning Football airs weekdays at 7 a.m. ET.
Client: NFL Network
EVP, Chief Marketing Officer: Tim Ellis
Senior VP, Media Marketing: Julie Haddon
VP, Franchise Marketing: Greg Polcsa
Senior Director, Marketing: Rhrett Nichols
Director, Marketing Production: Tony Isetta
Franchise Marketing Manager: Nicole Manos
Assistant Manager, Marketing: Stephanie Ruiz
Agency: Black Seven Creative
Director/Creative Director: David Roofthooft
President/Owner: Chris Sloan
Creative Director: Ben Frank
Executive Producer, Graphics: Bob Cobb
Lead Editor: Chris Volz
Color: Christian Santangelo
Assistant Editor: Kelly Lanman
Audio Engineer: Cesar Haliwa
Director of Photography: Jeff Sutch
Producer: Chris Stoerchle
Drone: Martin Hoffman
AD: Alan Shepard