For its 2018 holiday campaign, Nick Jr. took both real kids and its characters out for the ultimate snow day.

To create the winter wonderland, the network and its creative partner, Los Angeles-based agency Ringer, pumped more than 10 tons of snow into a blue-screen stage in Los Angeles. There, the kids commenced to sled, slide and snowboard in time to an original song by Paul Buckley.

“We refreshed Nick Jr.’s on-air packaging with Ringer earlier this year and wanted to continue the engaging concept of kids and characters at play with our brand throughout the holiday season,” said Joelle Lau, Nickelodeon Preschool’s vice president of brand design, in a statement.

An added bonus? Giving these SoCal kids their first experience with snow.

“Many of these Southern California kids had never seen snow before and it was a joy to capture them experiencing it for the first time,” said director Rob Meltzer.


Client: Nickelodeon Preschool

SVP, Nickelodeon Preschool Brand Creative: Matthew Perreault

SVP, Property, Brand Design & Animation: Sergio Cuan

VP, Creative Director: Lauren Muir

VP, Editorial Strategy: Liza Steinberg-Demby

VP of Animation/VFX: Chris Papa

VP Brand Design: Joelle Lau

Design Director: Kristen Williams

Director of Animation/VFX: Scott Kennell

Director of Production: Rick Deutsch

Associate Director of Animation: Ross Norton

Senior Writer/Producer: Michelle Esbin Glenn

Associate Writer/Producer: Alyssa Reynolds

Designers: Thanh Nguyen, Courtney Hufhand

Senior Animator: Michelle Acuna

Animator: Amanda Clark

Lighter/Compositor: Edgar Vega

CG Artists: Sebastian Rosero, Dan Augsburger

Amy Aniceto: Production Manager

Dana Burkart: Senior Graphics Manager

Justin Mushnick: Project Manager

Agency: Ringer

Director: Rob Meltzer

EP: Silke Thompson

Head of Post: Daniel Elkayam

Tags: hot spots nick jr. ringer

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