For its 2018 holiday campaign, Nick Jr. took both real kids and its characters out for the ultimate snow day.
To create the winter wonderland, the network and its creative partner, Los Angeles-based agency Ringer, pumped more than 10 tons of snow into a blue-screen stage in Los Angeles. There, the kids commenced to sled, slide and snowboard in time to an original song by Paul Buckley.
“We refreshed Nick Jr.’s on-air packaging with Ringer earlier this year and wanted to continue the engaging concept of kids and characters at play with our brand throughout the holiday season,” said Joelle Lau, Nickelodeon Preschool’s vice president of brand design, in a statement.
An added bonus? Giving these SoCal kids their first experience with snow.
“Many of these Southern California kids had never seen snow before and it was a joy to capture them experiencing it for the first time,” said director Rob Meltzer.
Client: Nickelodeon Preschool
SVP, Nickelodeon Preschool Brand Creative: Matthew Perreault
SVP, Property, Brand Design & Animation: Sergio Cuan
VP, Creative Director: Lauren Muir
VP, Editorial Strategy: Liza Steinberg-Demby
VP of Animation/VFX: Chris Papa
VP Brand Design: Joelle Lau
Design Director: Kristen Williams
Director of Animation/VFX: Scott Kennell
Director of Production: Rick Deutsch
Associate Director of Animation: Ross Norton
Senior Writer/Producer: Michelle Esbin Glenn
Associate Writer/Producer: Alyssa Reynolds
Designers: Thanh Nguyen, Courtney Hufhand
Senior Animator: Michelle Acuna
Animator: Amanda Clark
Lighter/Compositor: Edgar Vega
CG Artists: Sebastian Rosero, Dan Augsburger
Amy Aniceto: Production Manager
Dana Burkart: Senior Graphics Manager
Justin Mushnick: Project Manager
Director: Rob Meltzer
EP: Silke Thompson
Head of Post: Daniel Elkayam