Using beautiful photography that captures the state of affairs in New York right now, creative agency Northern Lights crafted this love letter to the city that never sleeps. The spot is perfectly narrated with a recent speech by New York Governor Andrew Cuomo, who has served as a national and constant voice of reassurance during these trying times.
“We’re gonna make it because we are New York and because we are smart and we are resourceful and we are united and when you are united there is nothing you can’t do,” says Cuomo. “And because we are New York tough—you have to be tough, this place makes you tough, but it makes you tough in a good way. I love New York because New York loves you—black and white and brown and Asian and short and tall and gay and straight. New York loves everyone. And at the end of the day, my friends, even if it is a long day—and this is a long day—love wins. Always. And it will win again.”
Stay strong, New York.
Created by Northern Lights
Editor: Anthony Marinelli
Original Music: SuperExploder