Disney Plus tapped entertainment marketing shop Northern Lights Agency for the latest entry into the streaming service’s “This Month” campaign.
“The goal for these clip spots was to subtly connect them to the brand’s recent shoot spot campaign ‘Feels Like Home’ in its messaging through bites and copy,” said Northern Lights Agency Executive Creative Director Joe Nichols in an email. “Whether you want to go to Mandalor or Wakanda, the places you love feel like home.”
The spot comes out just as season three of Disney Plus’ The Mandalorian, starring Pedro Pascal, gets into full swing on the service, and just after Oscar-nominated Black Panther: Wakanda Forever made its streaming debut. The spot also highlights other content premiering on the service, including Prom Pact, Chang Can Dunk and Bono and The Edge: A Sort of Homecoming, with Dave Letterman.
The campaign includes a hero :30 (here) for the U.S., an alternative version with different titles for Canada, Spanish versions, custom social versions and radio. For the radio spots, Northern Lights Agency reached out to sister sound design company, SuperExploder.
Client: Disney Plus
SVP, Marketing: Trevor Kelley
VP, Creative Marketing: Andy Baker
Creative Director: Jeff Heath
Director, Creative Ops: Nicole Short
Director, Marketing Strategy: Elise Riveron
Sr. Manager, Creative Strategy: Riehel Olivacce
Associate Creative Producer: Effy Pinon
Creative Ops Manager: Regina Woo
Asset Manager: Jamie Wilson
Agency: Northern Lights Agency