When the Bud Light Knight rode out to joust at the King’s tourney in the middle of this year’s Super Bowl, fans were shocked when the beer mascot met his untimely demise at the hands of Game of Thrones’ The Mountain.

But not to fear: the Knight will be revived Jon Snow-style during the NCAA Final Four this weekend in a new spot (above).

Both ads—which take advantage of several of TV’s biggest events in the Super Bowl, March Madness and HBO’s Game of Thrones—are the result of a collaboration between HBO and Bud Light and their advertising agencies: HBO’s Droga 5 and Bud Light’s W+K New York.

READ MORE: Adweek (subscription required), Variety


Client: Bud Light

Agency: W+K New York

Executive Creative Director: Karl Lieberman

Creative Directors: Brandon Henderson, John Parker

Copywriter: Jessica Ghersi

Art Director: Kevin Kaminishi

Head of Integrated Production: Nick Setounski

Executive Producer: Temma Shoaf

Producer: Alexey Novikov

Strategist: Brian Ritter

Social Strategist: Sophie Novick

Group Account Director: Brandon Pracht

Management Supervisor: Alex Scaros

Account Supervisor: Marlee Caine, Lauren Wilson

Account Executive: Greg Hascoe

Project Manager: Bruce Fields

Head of Business Affairs: Patrick O’Donoghue

Sr. Business Manager: Justine Lowe

Production Company: O Positive

Director: Jim Jenkins

Director of Photography: Trent Opaloch

Executive Producer: Marc Grill

Editorial Company: Arcade Edit

Executive Producer: Sila Soyer

Producer: Andrew Cravotta

Editor: Dave Anderson

Assistant Editor: Joe Petruccio

Social Content Editor: Jeff Lopus

VFX Company: The Mill

Creative Director: Nathan Kane

Shoot Supervisor: James Mulholland

2-D Lead Artist Kshitij Khanna, James Mulholland

2-D Artist: Dhruv Shankar, Taner Besen, Urosh Otashevich, Christopher Riemann, Nick Tanner, Kieran Hanrahan

3-D Artist: Alek Vacura, Scott Denton, Todd Akita, John Wilson, Jackie Liao, Pablo Estrella You, Seon Crawford, Alex Allain, Serguei Kalentchouk, Sam Crees, Tighe Rzankowski, Shawn Lipowski, Ryan Feldman, Dave Barosin

Tracking Supervisor: Senthil Murugan Balasundaram

Tracking Artist: Sendil Kumar J Manoj Ravi, Amritha Raajendher, Bharat Ediga, Fazal Khan, Upasana Choudhary, Raj Kumar

Executive Producer: Andrew Sommerville

Senior Producer: Clairellen Wallin

Senior Producer: Luis Martin

Producer: Michael Brown, Payal Thakkar

Production Coordinator: Christina Chung, Umesh Chand

Telecine: Company 3

Colorist: Tim Masick

Color Producer: Kevin Breheny

Mix: Sound Lounge

Mixer: Tom Jucarone

Co-Sound Engineer: Rob DiFondi

Producer: Becca Falborn

Music: Walker Music

Executive Producer: Sara Matarazzo, Stephanie Pigott

Music Coordinator: Danielle Soury

Tags: bud light game of thrones hbo the mill w+k new york

  Save as PDF